B2B / Industrial Market Research

GRA specialises in Industrial and B2B Market Research, using qualitative and quantitative research methods. Projects have been undertaken directly for clients or on a subcontract / team basis with other research companies and associates. 

Clients range from SME's to larger organisations. Most work has been undertaken in the Engineering, Steel, Logistics, Energy, Automotive, Construction, ICT, Materials Handling and Education sectors.


GRA was established by the lead consultant following experience in manufacturing industry and completing a business education at Aston University.  The freelance consultancy has undertaken over 300 assignments, ranging from a few days desk research to much longer projects.


Types of Project

  • Market size, structure and segmentation
  • Market entry and opportunity studies
  • Online / desk research
  • Competitor analysis
  • Competitive benchmarking
  • Customer satisfaction
  • Environmental research
  • Attitiude and image studies
  • Distribution / dealer surveys
  • Product development
  • Advertising & image studies
  • Website analysis / usability
  • Industrial sector analysis
  • Strategic planning input
  • Export research

Techniques and Methods


A flexible approach is taken according to the assignment. The emphasis is on combining telephone research with desk and online research, and undertaking face-to-face depth interviews where necessary.


  • Telephone research
  • In-depth interviews
  • Desk / online research
  • Database searches
  • Online surveys
  • Online community  / Group Moderation
  • Online forums
  • Bulletin boards



Professional Membership


BIG, ICG (B2B Market Research)

Chartered Institute of Logistics & Transport

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