B2B / Industrial Market Research

GRA specialises in Industrial and B2B Market Research, using qualitative and quantitative research methods. Projects have been undertaken directly for clients or on a subcontract / team basis with other research companies and associates.

Clients range from SME's to larger organisations. Most work has been undertaken in the Engineering, Steel, Logistics, Energy, Automotive, Construction, ICT, Materials Handling and Education sectors.

GRA was established by the lead consultant following experience in manufacturing industry and completing a business education at Aston University. The freelance consultancy has undertaken over 300 assignments, ranging from a few days desk research to much longer projects.

Types of Project

Market size, structure and segmentation
Market entry and opportunity studies
Online / desk research
Competitor analysis
Competitive benchmarking
Customer satisfaction
Environmental research
Attitiude and image studies
Distribution / dealer surveys
Product development
Advertising & image studies
Website analysis / usability
Industrial sector analysis
Strategic planning input
Export research

Techniques and Methods

A flexible approach is taken according to the assignment. The emphasis is on combining telephone research with desk and online research, and undertaking face-to-face depth interviews where necessary.