Market Sectors / Online Communities
Skillsets and Project Planning
Moderation skills – focus group, forum and bulletin board moderators require a combination of tact, flexibility and a firm
Bulletin boards – ease of use and setting up, low cost, need for multiple ways to post, organise content – filtering, sorting &
Online Forums - state-of-the-art forums – specific logistics and professional communities / energy sectors and interest groups
Online Surveys - scalable in terms of costs, survey size, responses and complexity of the online survey – basic questionnaires upto a certain number of questions and respondents are often at very low cost and additional costs are incurred as the survey structure becomes more complex.
Marketing - Research - Strategy UK & International
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