Marketing systems & approach (the importance of 'Legitimate Interest')
GRA uses SwiftPage Act or (if applicable) the client's own CRM system to input data. occassionally contact data is exported to an Excel document and communicated to the client through a secure emailing system.
A flexible approach is undertaken. Work can be undertaken at GRA or your own premises, on an individual project or regular ongoing basis. Data can be
exported to yourselves in Excel format, or input directly into your own system.
GDPR - GRA's approach takes into account GDPR Legislation. We are very much a B2B and Industrial Consultancy. The core to our work has always been on the basis of 'Legitimate Interest' and identifying the correct decision-makers and influencers.
Sectors (areas of strength) include - 3PL/Transport/Fulfillment, Energy, Renewables, Utilities, Recycling, Environmental, Aerospace, Automotive, Defence, Marine, Engineering, Construction, Building Materials, HVAC, Facilities Management, Paper & Board, Packaging, Print/Publishing, Machinery, Machine Tools, Consumer Electronics, Domestic Appliances, Materials Handling, Food, Retail and Wholesalers.
Go to Industrial Sectors
Extensive knowledge of UK corporate organisations, structures, sourcing and decision-making procedures (obtained through constantly updating the database on projects) - benefits in increasing effectiveness, value added and profitability of marketing support.
Marketing - Research - Strategy UK & International
Contact us today to find out more.