Marketing systems & approach (the importance of 'Legitimate Interest')

GRA uses SwiftPage Act or (if applicable) the client's own CRM system to input data. occassionally contact data is exported to an Excel document and communicated to the client through a secure emailing system.
 

A flexible approach is undertaken. Work can be undertaken at GRA  or your own premises, on an individual project or regular ongoing basis.  Data can be exported to yourselves in Excel format, or input directly into your own system.

GDPR - GRA's approach takes into account GDPR Legislation. We are very much a B2B and Industrial Consultancy.  The core to our work has always been on the basis of 'Legitimate Interest' and identifying the correct decision-makers and influencers. 

• Extensive database - well segmented / filters - continuously updated
• Use research & segmentation skills to enhance quality lead creation - and provide guidance for strategy aswell as sales growth
• Pareto 80/20 approach if required
• Appropriate approach to emailing - to build up an accurately targeted email contact list (on the basis of 'Legitimate Interest')
• Senior and department/function decision-makers
• Large and medium-sized companies, comprehensive coverage of specific sectors
• Manufacturing, operations, procurement, service management, engineering, R&D and maintenance decision-makers
• Strong coverage of many 'hard to target' audiences ('Legitimate Interest' in Product or Service)
• OEM's, aswell as vertical supply chains & specifiers

Sectors knowledge

Decision makers

Extensive knowledge of UK corporate organisations, structures, sourcing and decision-making procedures (obtained through constantly updating the database on projects) - benefits in increasing effectiveness, value added and profitability of marketing support.