Strategy & Clear Findings
Research Findings & Implementation
The approach is practical - keeping research techniques simple and the presentation of findings clear - so that correct marketing and business decisions are made in a cost effective and efficient way, to ensure that actions can be implemented easily for the the overall benefit of the organisation.
GRA has much experience of working on strategic marketing projects. The independent consultancy was established following career experience in manufacturing companies and a business education at Staffordshire and Aston Universities.
Many research projects require a strategic, sensitive and tactical approach - particularly in concentrated B2B markets where a small number of major players may dominate the market.
Planning / Strategy Projects
- Competitive analysis
- SWOT Analysis
- Market opportunities / entry
- Competitive intelligence
- Aquisition & diversification
- Venture capital openings
- Location of partners in vertical markets eg software
Even if the immediate brief is a small project for a few days desk / internet research or short telephone interviews - every effort is made to bring added-value and creativity to the project, and provide useful information and advice for the client.
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