Lead Generation

Lead Generation - Appointment Making - Data Cleansing - Events / Seminars / Workshops / Exhibitions - Invites & Follow Up

Specialist lead creation in Engineering, Energy, Transport & Logistics and ICT, using online research, database development, market segmentation and direct marketing skills, aswell as a comprehensive understanding of supply chain channels, to provide measurable results and good value.

Multi-channel Integrated Telemarketing Campaigns (& Emailing)

The emphasis is on integrating telemarketing with targeted emailing campaigns to deliver a structured approach to lead generation and developing the sales pipeline. This has proved to be very successful in many industrial / B2B markets in recent years.

Telemarketing / emailing, well targeted at the correct decision-makers, using - and developing - a strong well segmented database is very efficient and cost-effective.

Telemarketing / emailing also provides additional value in other ways :-

- Opportunity to deploy 'quick' one-off campaigns

- Reinforces your marketing message

- Directs traffic to your website

- Build up ongoing relationships with prospects

- Analysis - initial feedback and click behaviour can be easily analysed in terms of open rates, bounce backs (also important for data cleansing), unsubscribers and pass on rates - all particularly beneficial when considered in the context of targeting accuracy and segmentation from a comprehensive database.

Market Segmentation

A well thought out telemarketing campaign is important to ensure that the right message is communicated to the right people in the right way (for example to avoid using blanket lists and targeting the same contacts too frequently - and ensuring that emails are tailored to specific audiences / sectors of the market to highlight the greatest needs and benefits to each category of reader.)

GRA thrives in planning and undertaking well targeted and organised campaigns. In many markets we can provide a great initial input with regard to contact data, please call us to discuss.

Telemarketing Projects / Activities

A multi channel approach, building up your own database of targeted decision-makers, is used for the full spectrum of telemarketing activities:

Lead Generation
Appointment Making
Database Cleansing
Contact List Building (in target segments and sectors)
Events, Workshops, Seminars, Trade Shows, Exhibitions
Invites / Follow Up

We offer high quality and close and continuous involvement with our clients, an understanding of your product / service and customer's needs, so that the approach is tailored to your precise needs.

Meeting targets, completing work within deadlines and to budget, responsive to clients needs and guaranteed results in the short term and added-value for the future.